It's not a big deal, but it makes money because it's a gift giving opportunity. And sometimes Daddy-Toys are expensive electronic doohickeys.

The ranking of holidays was based on something I read (it was on-line somewhere, so I could find it again, if I really looked) about the holidays being ranked in accordance to the retail sales they generated.

RE: the spiffiness of the forum...it's one of the themes available. I just upgraded to a paid account, so I'm not sure if it's one of the freebies or not. I thought it looked peaceful.